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Apr 07, 2012  |  Vote 0    0

Rise 2 Fame puts new face on Western Fair Youth Talent Search

London Community News

For more than three decades, the Western Fair’s Youth Talent Search has been giving a stage to some of the area’s best young musicians, dancers, singers and entertainers. The competition’s name is changing, but that commitment remains the same. This year’s multi-talented line-up of youth, ages six to 21, will be the first crop of hopefuls competing in the newly rebranded Rise 2 Fame competition, formerly the Youth Talent Search. Organizers felt the need to update the much-loved talent competition to compliment the Western Fair District’s entertainment brand, as well as reintroduce the competition to talented young people and audiences in communities across southwestern Ontario that Western Fair District serves. “The competition’s new name was created to reflect what the contest hopes to provide, a chance for young entertainers to rise to fame,” says Beth Sayler, Rise 2 Fame co-ordinator. Sayler said organizers haven’t altered the 31-year-old event’s recipe for success, but have augmented the competition with “fresh-faced marketing, a new name, as well as a video submission component that many youth are already familiar with, by way of ever-popular You Tube, and social media sites.” The video submission component will also allow for a People’s Choice Award, hosted online via the Western Fair District’s webpage, and social media sites exposing the competition and its participants, Sayler said, to a whole new audience and potential fan base. Young entertainers who make it to the finals at the annual Western Fair, Sept. 7-16, will have the pleasure of performing on the Anne Eadie Park stage, with the winner of the junior category presented with a cheque for $250. The youth category winner will be presented with $1,500 and the opportunity to move on to the national championship, in Winnipeg, in November. Rise 2 Fame will reach more than 500 youth in London and surrounding communities, providing them the opportunity to sing, dance and play their way to the top. “The sole purpose of the competition is to give talented youth a chance to perform and build confidence in their abilities,” Sayler said. “The exciting distinction with our new programming is that social media will play a major role which allows us to expand the competitions opportunities for youth.” Individuals wishing to enter any preliminary competition can do so by visiting www.westernfairdistrict.com. Deadline for entries varies are based on individual competitions. Find us on Facebook: London Community News    

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