London Abused Women’s Centre partners with Shoppers Drug Mart’s Tree of Life campaign
London Community News
The London Abused Women’s Centre (LAWC) and Shoppers Drug Mart are partnering in an effort to raise funds in support of women’s whole health in London through the 11th annual Tree of Life campaign.
The four-week fundraising campaign, running from Sept. 29 through Oct. 26 at more than 1,200 Shoppers Drug Mart stores, will harvest essential funding to directly support the London Abused Women’s Centre’s resources and programming initiatives.
“Community fundraising initiatives allow us to provide women with the resources they need to improve their health in mind, body and spirit,” LAWC Executive Director Megan Walker said.
Each fall, the campaign provides customers with the opportunity to purchase and personalize a Tree of Life icon, which are prominently displayed on the Tree of Life in all participating stores. Shoppers can help make a difference and support women in London by visiting any local participating Shoppers Drug Mart store and purchase a “leaf” for a loonie, a “butterfly” for $5, an “acorn” for $10 or a “cardinal” for $50.
The Shoppers Drug Mart Tree of Life campaign is a four-week program held across Canada and is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform – the company’s commitment to improving the health of all Canadian women in body, mind and spirit. National in scope, yet locally based, the annual Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference in their own communities.
Since 2002, the Tree of Life campaign has raised more than $17 million for Canadian health charities. In 2012, over 450 women’s health charities across Canada will benefit from the campaign’s proceeds with 100 per cent of funds staying in the community where they are raised.