Salvation Army kettle campaign donations significantly lower than last year
London Community News
The local Salvation Army’s Annual Christmas Kettle Campaign has begun slower than hoped and is currently more than $10,000 behind where it was after the same number of days in 2011, according to a news release from the organization.
With just over a week left in the campaign, The Salvation Army is optimistic the ambitious goal of $450,000 can still be met.
“It isn't The Salvation Army that needs your help, it is the 6,000 families that need your help and support”, said 2012 Christmas Kettle Champion Murray Faulkner. “So when we say there is hope in the city and it begins with you. You are the hope for the children of these families this Christmas.”
Donations can be made at one of 40 locations throughout the city, online at www.fillthekettle.com or by texting “HOPE4004” to 45678 to make a $5 donation with your cellular telephone.
For more than 100 years, the kettles have been, and continue to be, an efficient method of raising funds to support the community and social work of The Salvation Army. Funds raised during this time will be used to combat poverty in our city during the Christmas season and throughout the difficult winter months.
The annual Christmas campaign, which raised more than $425,000 locally in 2011, has grown into one of Canada’s most significant and recognizable annual charitable events. The target for 2012 has been set at $450,000 in anticipation of the greater numbers of families needing assistance this year.